Talent Alley

I was reminded today when I read a terrific post on the importance of storytelling in corporate branding at Beg To Differ of the crucial importance of storytelling to job seekers who desperately need to set themselves apart during the job search process. The importance of the personal story was perfectly illustrated to me last [...]

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When we last left Tim Krenn, our Cleveland-based sales executive, we instructed him to create his personal branding statement – the single sentence that defined the value that he brings to an organization. Tim examined his professional strengths and crafted the statement: I’m the guy who can build the relationships with the people you most [...]

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