5 Rules to Blog For Professional Advancement

The website Technorati claims that there are more than 100 millions blogs crowding the web. The types of blog vary enormously ranging from personal diaries, fiction, hobbies, experiences, opinions (professional and personal), and reviews.

Many professionals have created blogs as a way to stay active and involved in their professions when between jobs, to keep their skills sharp and as a tool for self-promotion. But even the best intentions can go awry if the professional blogger doesn’t adhere to some hard and fast rules to blog by:

  1. Keep your posts professional – There is room on the web for dating blogs and movie review blogs, but they don’t belong on your professional blog. Too many bloggers blur the line between personal and professional and end up with a blog that has no distinct identity. They intersperse posts about their weekend exploits with friends with professional observations concerning project management dynamics on complex software development projects. Big mistake. The readers of your professional blog are looking for insights and expertise dealing with their specific professional concerns. They’re not interested in your social life, your sporting achievements, your kids or your vacations. And make sure you maintain professional and appropriate language throughout your posts. There’s no need for profanity or vulgarity to make your points.
  2. Stay on topic – Pick your topic, then write about it. Repeatedly. If you’re a professional recruiter, there are plenty of topics for you to explore without having to resort to throwing in a post about sports marketing. I understand that you may be a Renaissance Man (or Woman), but your professional blog is not the place to display your mastery of all topics, just the one that matters most to you and your professional audience.
  3. Post regularly – There’s nothing more frustrating to your readers than discovering your blog and becoming interested in your perspective and ideas only to discover that you haven’t added a new post in over a month. If you’re committed to your blog, you’ve got to maintain a regular posting schedule. We understand that not every post can be an epic – and we really don’t have time to read epics every day – but we do require that you post something. Seth Godin has made a fortune and extends his international reputation daily with blog posts that are sometimes as short as a single sentence. Regular posts are essential.
  4. Keep your content current – You should expect that your readers are current with the latest news and trends in their industry, so your content must be current also. If you’re writing about social media and write a post that references a study done in 2007, you appear dated and out of touch. To maintain the impression of authority you must stay on top of your industry’s news and keep your posts current and useful.
  5. Engage with your readers – There’s a reason that a blog is considered social media. It provides you with an avenue to actually engage with like-minded readers around the world. Make sure that you enable comments and actually respond to every comment submitted. You’ll build actual relationships with brilliant and talented professionals who can provide expert insight, intelligent and thoughtful ideas, and useful contacts that can help build your professional network and advance your career.
Share this:
Tim McPherson

By Tim McPherson

Tim McPherson, President and COO for Nesco Resource, has over 27 years of experience in all facets of the Staffing Services Industry.

5 Responses to “5 Rules to Blog For Professional Advancement”

  1. Steve Cadwell says:

    Good tips. Maybe a number 6? I’m wondering if it’s also a good idea to link to other sites / blogs and to comment frequently (and intelligently) on other blogs relevant to your focus. Might these tactics draw more traffic to your own blog and enhance credibility and perceived expertise?

    • John Heaney says:

      Steve, I love your suggestion and encourage active professionals (whether or not they blog) to identify the prominent bloggers in their field, follow them daily and submit thoughtful comments regularly. You’ll be amazed how quickly you’re noticed by both the blog author and other blog readers and how essential the contacts you make and the relationships you build will prove to be.

    • jobshopper says:

      Steve, I love your suggestion and encourage active professionals (whether or not they blog) to identify the prominent bloggers in their field, follow them daily and submit thoughtful comments regularly. You’ll be amazed how quickly you’re noticed by both the blog author and other blog readers and how essential the contacts you make and the relationships you build will prove to be.

  2. Juanita Orman says:

    I do not usually feed-back, however actually do love your website – so kudos for posting and also have a incredibly good evening

  3. Thanks for this great post. I look forward to coming back to see what you have up here next.

Trackbacks/Pingbacks


Leave a Reply

NESCO Wins Inavero’s Best of Staffi­ng® Award Five Years Running

Follow us on LinkedIn

Enter your email address:

Delivered by FeedBurner

Twitter Topics #talentalley