Categorized | Management

Could Creativity Save the Economy

In a recent interview on NPR, Washington Post business columnist Steven Pearlstein spoke  about how big nonbanking companies have been sitting on huge cash reserves, rather than making capital investments. Pearlstein says CEOs love to blame regulation, but there are a host of reasons companies are loath to spend money.

At one point he talks about a lack of imagination and uses Steve Jobs as a kind of anti-example:

And some of it, to be quite frank, Robert, is an appalling lack of imagination and guts on the part of these same CEOs who are complaining and pointing the finger at every else. You know, these guys are very good at cutting. They’re very good at blaming others. They’re a little less good at coming up with creative new products and services, and they’ve got a little flabby in that regard in the last few years where the focus has been on surviving and cutting, as it should had been. But they’re not the gutsiest group of people in the world.

Look, do you hear Steve Jobs complaining out at Apple about this?

It is true.  In the midst of high unemployment and little growth, Apple has managed to capture the imagination of the world with not one but two innovative new products.  Is it possible for simple creativity to save a company?

Well, it couldn’t hurt.  There’s plenty of evidence that investing in new creative ideas when things look worst is a smart move.  Partly because your competition is so much less.  Also because the talent and resources to be creative are priced lower.

But this isn’t a strategy just for CEOs.  Creativity is often driven from the ranks.  So whether you sit in a corner office or the middle cubical, cranking up the creativity may not just be a smart move.  It may be the necessary move.

Listen to the full interview here:

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Tim McPherson

By Tim McPherson

Tim McPherson, President and COO for Nesco Resource, has over 27 years of experience in all facets of the Staffing Services Industry.

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